A web based platform for language learners, created to ease the journey of language learners and provide them with rich and meaningful resources found across the internet.
Inspired by my own journey when learning german, I stumbled upon a maze of material at the beginning. With the huge amount of topics, resources, apps and other material it can definitely be overwhelming for any learner, especially beginners.
November 2021 -
January 2022
Google forms
Miro
Figma
UX researcher
UX Designer
UI Designer
Web
The process was started by looking at the direct and indirect competitors that are available at the moment. By looking at the competition, I would get the gist of what challenges and aooportunities are to be expected. I tried to compare the overall user experience and the features provided.
Given that Zwiebel is intended to be a recollection of resources and features, my initial idea was to gather the most valuable strengths of other competitor apps and have them all in one place.
In order to gather both quantitative and qualitative data on potential users, I created and conducted a survey on Google forms.
I gathered 38 responses from language learners online
Key Findings
To better understand pain points and goals of language learners, I came up with an interview script and conducteed user interviews among 3 voluntary participants.
Key Findings
As a dinamic person, I want to be able to learn a new language on the go. Jumping from app to app and going through dozens of links I have saved up can be pretty time consuming and dull
-Sofia, 24
Creating user personas and defining their habits, goals, needs and personalities from the data I collected helped me to stay focused on user's needs throughout the process. The personas range from beginners to advanced language learners.
As my first step into the ideation phase, I wanted to visualize all the key elements Ziebel will include and my studied users would find valuable.
Before getting into the early design phase I wanted to prioritize the features and requirements within my project delivery and gaining visual insight on what to work on first.
I designed gray-scaled wireframes to have a defined template of the screens. After Receiving some feedback and implementing some changes to the wireframes, I moved on to designing high-fidelity wireframes.
The goal with Zwiebel is to actually not draw attention to the brand itself, but rather emphasize the content, resources and tools within it.
I chose Yana (My second persona) as the main actor of the mockup sequence